What is considered a ‘good’ research question?

• Not too narrow & not too broad
• Feasible
• Provides an EXPLICIT statement of what the researcher wants to know
• Identifies a gap in the literature, noted when reading/scanning previous works and studies

THE RESEARCH QUESTION(S)

Examples of good research questions :

• “How does the shape of a package influence the estimation of calories?”(Koo & Suk, 2016)
• “How do consumers respond to the appropriation of their brands by the opposite sex?” (Avery, 2012)
• “Can a rude waiter make your food less tasty?”